There are many flavors to this term and it gets thrown around very casually. Like many other terms in the data warehousing arena, it helps to first get everyone to agree on what each other means.
Rob Armstrong, employee of Teradata, a sponsor of The Smart Data Collective, likes to look at BI backwards. “I like to read an acronym backwards. BI is not about business intelligence, it is about having enough intelligence regarding your business that you can make, and take, relevant, timely, and profitable actions,” states Rob.
BI is all things related to information: reporting tools, “interactive analytic” tools, data discovery, dashboards, data governance, data mining. I see the term encompassing all these areas. However, each of these purposes has some particular service level expectation and responsibility from the user community.